Graduated marketing management from Gondar University. Got my masters in business administration from aau worked in sun optical technologies as a marketing associate and then got hired in Awash bank as a advertising and communications associate then decided to learn more about story telling, cinematography because I found it interesting. Left awash to freelance and produce advertising content for different companies as well as business plans for new start ups then got hired by the MDIF as a business development consultant for wazema radio with a 6 month contract when my contract ended I got an offer to stay on as a producer and eventually climbed my way up to deputy manager.